Brand StudioNov 13, 2018Brand Studio
Maryam Behmard on HP Reinvention
Purposeful innovation at HP - from smart-meter energy efficiency to the three-in-one Elite X3.
In this segment
- Energy efficiency framed as a vast, untapped energy source - second only to fossil fuels - tackled through smart-meter technology.
- A culture of punching above its weight by challenging traditional product norms.
- The Elite X3: PC productivity, tablet portability, and smartphone connectivity in a single device.
- Breaking established rules to create entirely new product categories.