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Maryam Behmard
FeatureAug 18, 2016Features & Reportage

Maryam Behmard on JetSmarter: Uber for Private Jets

The $10,000-a-year app that promised members private aviation - and turned empty legs into revenue.

In this segment

  • Membership: a $10,000 annual fee plus a one-time $5,000 sign-up.
  • Jet Shuttle seats on pre-scheduled flights included in membership.
  • Empty repositioning flights monetized as member seats.
  • Backers included Jay-Z and the Saudi royal family; Asian expansion was eyed for 2017. (JetSmarter was later acquired by Vista Global and merged into XO in 2019.)