FeatureNov 21, 2016Features & Reportage
Maryam Behmard on Retailers Spend £6bn on Holiday Ads
Inside the £6 billion Christmas ad arms race - from John Lewis to Burberry - and where the money actually goes.
In this segment
- Festive ad spend rises £300 million year on year.
- Film-style campaigns built to shape perception and drive footfall.
- £2.7 billion flows to digital; Google and Facebook take more than £750 million.
- Shoppers stay selective despite the spectacle.