Westpac · Brand StudioFeb 15, 2017Brand Studio
Maryam Behmard on Westpac: The Commodity Supercycle
Asia's urbanization, a rising middle class, and Australia's place in the commodity supercycle.
In this segment
- China leads a temporary phase within a much larger, overarching supercycle.
- Asia's new middle class shifts demand toward protein-rich diets, dairy included.
- Westpac's role across the commodity lifecycle - from production and refining to end sale.